Fortunately, both drugstore makeup brands and those at the finest department ... Why it’s worth it: Soshe Beauty is a Los Angeles-based cosmetics brand committed to sustainability and clean beauty.

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Makeup does not have to dent your pocket. Many drugstore makeup brands have much to deliver and are sometimes preferred over luxury products. With so many quality products sold at affordable rates ...

The appropriately titled “America’s Next Top Primer” is a campaign by the beauty brand that pits together various primers to see which will come out on top.

You can also find beauty brands like Jaquline USA (their lipsticks are amazing), Beauty Formulas, BeYu, Avene and more. If you’re more of a drugstore cosmetics person, NewU has your Maybelline, ...