The work, from the established jokesters at Ryan Reynolds' Maximum Effort ad agency, gathered four "unsuspecting" women for some feedback on the newly relaunched Dove Deep Moisture Body Wash.

MODERATE EXFOLIATION - Made with medium-sized exfoliating particles, Dove Exfoliating Body Polish Macadamia and Rice Milk is smooth and easily spreadable with a mild lather MOISTURE RICH FORMULA ...