Video is going to skyrocket in terms of overall percentage of total web traffic. Meanwhile, general pageviews and impressions ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

Bloggers and affiliate marketers also commonly use PPC to run display advertising on their websites. What you’ll learn in this guide: What’s the difference between PPC, SEM and SEO?

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

text ads on the search network, and display ads on the display network. Traditional text-based ads can only be run alongside unpaid organic search result listings on Google.com or other websites ...

What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros.