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A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, ...
The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
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Ill-Fated Teddy Bear Stars In Poignant Sandy Hook Promise Campaign
The girl’s story is set to the tune, “Best of Friends,” as sung by Pearl Bailey in the classic Disney film “The Fox & The ...
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Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
Hockley worked with Disney to acquire rights to the song for the spot. In addition to the spot, BBDO worked with the Peter Schmidt Group to design Memorial Bears, recreating the teddy bear from the ...
Sandy Hook Promise's New PSA "A Teddy Bear's Dream" Takes a Stark Look at the Effect of School Shootings on Childhood in America Today
A staggering 80% of parents feel that the ongoing threat of school violence has affected the childhood experience in America ...