Adweek on MSN7d
A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, ...
The Toy Book4d
Build-A-Bear Workshop Announces Multi-Level Experiences in Orlando
Build-A-Bear Workshop, known for its cuddly plush and unique way to shop, announces plans to expand its retail experience in ...
The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
MediaPost7d
Ill-Fated Teddy Bear Stars In Poignant Sandy Hook Promise Campaign
The girl’s story is set to the tune, “Best of Friends,” as sung by Pearl Bailey in the classic Disney film “The Fox & The ...
Business Insider6y
This guy played Bear in 'Bear in the Big Blue House'
Noel played the bear from "Bear in the Big Blue House." It aired on Disney from 1997 to 2006 ... the other side to the right hand which was stuffed so whenever I moved this hand this one would ...
Sandy Hook Promise's New PSA "A Teddy Bear's Dream" Takes a Stark Look at the Effect of School Shootings on Childhood in America Today
A staggering 80% of parents feel that the ongoing threat of school violence has affected the childhood experience in America ...
Campaign Live6d
Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...