Digital audio is the newest medium of this genre with growing listenership and huge advertising potential. So much so, that in mid-November this year, video-streaming platform YouTube announced ...

AudioGO is setting a new standard in digital audio advertising by leveraging advanced AI technologies to simplify and enhance the ad campaign process. The result is a democratized, accessible ...

With online streaming, however, marketers can now measure and target ads in the audio domain. The digital audio audience is fairly diverse, with a balanced gender split, half married, almost half with ...

Programmatic audio has evolved from an emerging trend to a marketing powerhouse, transforming how brands connect with ...

This integration into daily life gives audio a distinct advantage over visual ad formats. Unlike video (or even print), which ...

“The report highlights the strength of the digital audio ad industry in terms of investment but also its expansion within the digital ecosystem,” said Gai Le Roy, CEO of IAB Australia.

Online audio ad spend will reach $15.8bn in 2024, with 37.7% of total audio advertising revenue being digital by 2029. Both the US and China will see slower online audio growth compared to a few years ...

“The report highlights the strength of the digital audio ad industry in terms of investment but also its expansion within the digital ecosystem,” said Gai Le Roy, CEO of IAB Australia.

Triton Digital is implementing its Sounder solution across Audioboom’s podcast network in a partnership expansion.