This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts in favor of ...

The Area-51 laptops will have Intel CPUs and Nvidia graphics and will launch this quarter for $3,199, though a less expensive ...

Unified product lines Grey box shifter, Dell has killed off its XPS branding, marking the end of an error for the iconic ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...

So, for example, the XPS 13 that’s been a staple of high ... It doesn’t help that all of Dell’s non-Alienware laptops seem to be moving to a unified, utilitarian design language, with ...