Utilizing data effectively is essential for marketing agencies aiming to optimize SEO strategies for their clients. The ...

Market Logic Software is introducing a new era of user-friendly data democratization by adding structured data analysis ...

Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

The practical measurement and analysis techniques Katie and Chris share will prepare you with the insights you need to scale your B2B marketing success. Build a measurement mindset! When you ...

when to replenish stock or finding the best moment to launch a marketing campaign, basing predictions on an analysis of data collected over a period of time. Model users have access to an almost ...

we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing. In this module, we will ...

How can effective record-keeping and analysis help businesses unlock the hidden value within their consumer conversations?