However, further data analysis revealed that the influencers of the decision-makers were the key to our success. By redirecting our marketing efforts toward these influencers, we achieved ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

The practical measurement and analysis techniques Katie and Chris share will prepare you with the insights you need to scale your B2B marketing success. Build a measurement mindset! When you ...

Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion ...

when to replenish stock or finding the best moment to launch a marketing campaign, basing predictions on an analysis of data collected over a period of time. Model users have access to an almost ...

we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing. In this module, we will ...

Deep analytics services, which can provide a competitor analysis tool to empower ... spot keywords frequently searched by your market segment but currently under-served with content. You can gather ...

This hands-on workshop will show you how to use Microsoft® Excel for making sense of data. You will enhance your data analysis skills and learn how to interpret Excel output. All basic statistical ...

A British author Ken Robinson famously said, “The world is changing faster than ever in our history,” which is especially tangible in business. No one will patiently wait till you […] ...

Yahoo Finance provides breaking financial news, market data on thousands of publicly traded securities, customizable charts and a variety of analysis tools. There are plenty of free resources at ...