Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

The dairy industry takes more of your money by erecting barriers to competition. Got rent-seeking?

Silk, one of North America’s leading plant-based beverage brands, is questioning breakfast loyalties with an unconventional campaign aimed at settling a long-standing debate: Is dairy milk truly the ...

Summer challenges dairy farming in unique ways. Heat stress, paired with changes in pasture quality can affect milk composition and overall ...

and Silk's organic soy milk without fear. Research indicates that people with lactose intolerance and those who have issues with dairy can handle different amounts of lactose. That has been ...

plant-based brands such as Silk and Oatly have adopted a consistent formula of using edgy and irreverent marketing to create differentiation and memorable campaigns while disrupting a category still ...