The contemporary consumer journey & how marketing can have impact in a multichannel world
A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...
The Gazette1d
Guiding customer adventures
As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...
isixsigma on MSN7d
Leveraging Attribution Theory for Marketing Success
The marketing departments of businesses have been looking to the field of psychology for many years to determine how to best ...
CMSWire7d
Social Listening = Customer Loyalty. Here’s How to Do It Right
A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.
CMSWire3d
Adobe AI Platform Unites Creativity and Marketing to Define the New Era of CX Orchestration
Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...
Product Led Growth Expert Spearhead Solutions-Based GTM Strategy
Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...
CHEQ Unveils Industry-First Triple-Layer Intelligence Engine to Secure the AI-Driven Customer Journey – Live at Adobe Summit
Traffic, Threat, and Identity Intelligence Engine accurately distinguishes legitimate humans, AI agents, and bots from bad ...
TechBullion2d
Adobe Partners with AWS and Amazon Ads to Enhance Marketing and Creative Impact
Adobe has partnered with AWS and Amazon Ads to enhance marketing and creative impact. Takeaway Points Adobe has partnered ...
Adobe Summit 2025: Adobe AI Platform Unites Creativity and Marketing to Define the New Era of Customer Experience Orchestration
Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled a suite of product ...