Businesses must adapt to technological advancements to meet customer demands. One such innovation is eKYC (Electronic Know ...

This guide will walk you through what a customer engagement platform is, how they work, and how to choose the best one for you. A customer engagement platform is software that helps businesses ...

TRACARDI is a new HOME for your customer data. TRACARDI is an Composable API-first solution for any company that need inexpensive CDP to intergrate with.

In today’s fast-paced and highly connected world, building strong customer relationships is more critical than ever.

The days of customer data platforms (CDP) simply aggregating information about shoppers and their purchases are long gone, ...

A customer segmentation platform is a powerful ally in this process, providing insights and data that enable companies to optimize their sales efforts in several key ways. Targeting the Right Audience ...

The marketing dream for any brand is to understand exactly who its customers are, what they like and want (and don’t), what ...

Respect, transparency and personalization will rule the future of marketing. Brands focusing on zero-party data-driven ...

Data has become the lifeline of our increasingly interconnected world and a crucial lever for driving customer experience.