Customer journey-mapping is a process that helps you better understand your customer's experience throughout their buying process. It follows a specific picture of what a customer's journey looks like ...

It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey is no longer ... key is to enable customers to buy in as many places as possible ...

In this article, I'll explore the research, discuss its implications for revenue teams, and do my best to rally marketers to harness their power in the B2B buying journey. By understanding and ...