In this Tutorial, I will do a Full Face makeup application using only cruelty - free makeup brands. I will also introduce you to the NEW Kat Von D Beauty True Portrait foundation, thats great for ...

Get ready for your next lash transformation! COVERGIRL is excited to superboost your lashes with NEW Lash Blast Supercloud ...

For example, if wearing makeup that is vegan and cruelty free is important to you, you’ll want to steer clear of animal ingredients or animal-derived ingredients like honey, beeswax, lanolin ...

Learn more Over the past few years, ILIA Beauty has built a massive following, in part due to its unique approach to makeup and beauty as a whole. According to its website, ILIA believes in ...

Boots, a leading health and beauty retailer in the UK, has secured the title of the largest provider of Leaping Bunny-approved beauty products within the country's high street market. This ...

Sharon Smith’s journey into the beauty industry began with a vision: to create a sustainable, eco-friendly makeup brand that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“Vegan skincare products are usually rich in antioxidants, botanicals and vitamins. They’re better for animals and the planet ...

But is it all just clever marketing? Whether you're looking for an effective acne treatment or the best cruelty-free cosmetics, we help you wade through the waffle to find what works for you.