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Must Read: Ray-Ban Names A$AP Rocky First Creative Director, Why London Designers Are Doing Things Their Own Way For Fall 2025
Ray-Ban names A$AP Rocky first creative director. A$AP Rocky is Ray-Ban's first-ever creative director, the brand anno ...
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I name brands and companies for a living — here's what it takes to succeed as a 'professional namer'
spoke with ten professional namers about how they come up with brand names. Naming brands is a creative process — and sometimes it's helpful to maintain an 'open source' mindset to share ideas ...