Every business needs a strong brand—here’s how to create yours
Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.
Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...
Why Executive Brand Building Is More Valuable Than Ever
In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...
Bria raises $40M to develop generative AI models trained on licensed data
Bria, a generative artificial intelligence startup platform for developers that uses only licensed data, today announced that ...
LSU Athletics Launches New Opportunity for Student-Athletes to Build Brands
LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...
Deadmau5 Sells Song and Label Catalog for $55 Million to Create Music Group
Artist-entrepreneur Deadmau5 has sold his song catalog and that of his Mau5trap label to Create Music Group in a deal valued ...
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Why Another Jewelry Brand? The Wite & Gold Story
In a world saturated with jewelry brands, it's a question many might ask: Why start another one? For Santosh Bhatia and ...
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Every business needs a strong brand—here's how to create yours
Below, Shopify shares how to create a brand guide for your business. Given the breadth of what's contained in brand guidelines, building them from scratch is no small undertaking. "For a lot of ...