(And when teens couldn't be bothered to talk to us, I consulted that contemporary consumerist oracle, TikTok.) Here's what I learned: It all comes down to quality, style and cool factor.

Nike has already been credited with usurping traditionally "cool" brands from the past like Abercrombie & Fitch and Gap. The second favorite trend among teen males was jogger pants. Upper income ...

Backpacks are arguably more important than the OOTD—it’s a daily must-have accessory, whether headed to class or traveling the world. And while it’s important to have a cool backpack for teens, ...

Shop from brands like lululemon ... this will cross off your cool gifts for teens category. For more options, check out our ...

Teens just can't get enough Nike. The retailer secured the top spot for both favorite apparel and footwear brand in the latest report on teen shopping habits from Piper Jaffray. Notably ...