Target is particularly at risk from the 40-day boycott over the season of Lent called by the Rev. Jamal Bryant.

And there’s just a lot of psychology work that went into that ... these downstream risks that are going to harm not just the consumer, but also me as the firm and my reputation for being ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

Stacey Widlitz, President of SW Retail Advisors and DealmakeHers co-founder, discusses the current retail landscape, ...

These are examples of previous students' coursework (given with the permission of the authors) for PB417: Consumer Psychology for Sustainability (previously called PS456: Consumer Psychology). This ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

Consumer behavior—or how people buy and use ... Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training consumers ...

To relate 1 to psychology and behavioural science. To use 1 and 2 to explain phenomena classically described in marketing and consumer science. To explore and present innovative research methods, ...