“We jumped on IKEA’s ‘U up?’ campaign as it was a perfect opportunity for Durex to join the fun,” said Panos Pagonis, art ...

Over the years, Durex has become almost synonymous with “condom”, while lubricants are still not widely used in Hong Kong. This marks the first time the brand is bringing lubricants into the ...

So here MailOnline takes a look at the most weird and wonderful celebrity collaborations of all time: In 2010 boy band JLS launched a new condom range with Durex - raising eyebrows among their fans.

Durex has jumped onto IKEA Canada's latest "U up?" campaign to power real-time engagement for the condom and personal lubricant brand. Earlier last week, IKEA direct messaged late-night scrollers ...