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J.Crew Fans, Get Ready: The Catalog Is Back
Once a staple for brand marketing, some companies stopped catalogs in favor of digital advertising, but the mailer has become popular with more digital brands in recent years. Companies like Jenni ...
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6 startups and VCs investing millions directly in influencers — from licensing back catalogs to full ownership of YouTube channels
Take Spotter, for instance, a company that plans to spend a total of $1 billion buying up YouTube back catalogs from creators like MrBeast and Dude Perfect by the end of 2023. The company ...
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Why your favorite catalogs are smaller this holiday season
Many of the millions of catalogs getting sent to U.S. homes were indeed scaled down to save on postage and paper, resulting in pint-sized editions. Lands’ End, Duluth Trading Company and ...