Raise the Root Thicken + Lift Spray Just as the name suggests, the Color Wow Raise the Root spray is formulated to enhance hair volume by adding lasting lift and body at your roots — and it ...

For brunettes, Wow offers the Color Control Blue Toning + Styling Foam ... I have broken strands that fly away easily and pop up at the root even after styling. This Pop + Lock Frizz Control ...

Color Wow has teamed up with Jennifer Lopez’s hairstylist ... taking the foam along the hair from root to tip. Of course, the one place we want the most amount of volume is in the roots, so ...