So for blondes, I’ve found shampoos with purple-depositing formulas to fight brassiness. As the sun can fade color, I’ve also looked for ingredients that provide UV protection (like vitamin C ...

Enter the beauty of color-depositing shampoo—more specifically, a purple-toned one like this option. Why purple, you ask? Purple falls opposite yellow on the color wheel (remember that from ...

Why it's worth it: The not-so-secret ingredient that makes the Redken Blondage Color Depositing Purple Shampoo such a great choice for damaged hair types is citric acid. This active ingredient is ...

Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, a purple or ‘silver’ shampoo ... re adept at depositing a purple veil.