Overall ease of use of the toothbrush including evaluation of the weight, handle comfort, ease of removing the brush-heads, etc. The Colgate 360 Advanced Whitening Soft is part of the Toothbrushes ...

Try this: Colgate Optic White Toothpaste The whitening formula ... with long-lasting freshness with ultra fine-grade activated charcoal gently whitens and polishes stains at night.

Colgate Palmolive turned to behavioural science for the Optic White O2 whitening toothpaste campaign when the consumer products giant had to tweak its communications for the different markets in the ...