It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

How it works: members enjoy their favorite Coca-Cola products, enter codes found on packages to collect points, and can then spend their points on rewards and more on the site.

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games. Coke Zero has teamed up with the National Collegiate Athletic ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...