Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.
The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the president himself.
With the news that PepsiCo bought prebiotic soda company Poppi for $1.95 billion, we asked experts: Are these new sodas ...
We're in petrol forecourts and in convenience stores, so we are there in every kind of every channel where you would expect to find a Coke or a Diet Coke ... of helping to reduce the overconsumption ...
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
COCA-COLA has just launched a brand new alcoholic drink that’s already hit supermarket shelves. Pre-mixed 330ml cans of Jack Daniel’s & Coca-Cola Cherry are now available in Tesco.
Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign that revolves around the idea that being the best sports fan can be “thirsty work,” and that Coke Zero is the ideal ...