Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on GroupM.
Coca-Cola Co. reviews US media with incumbent WPP and Publicis
Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe in the running for the business, Ad Age has learned.
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal. Those close to the contract said that Coke spent close to $800mn every year in overall billings.
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.
Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from WPP's GroupM in a closed pitch. Coca-Cola is arguably WPP's flagship account,
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,
An ingredient in Coca-Cola may be funding Sudan's war
Global trade in gum arabic centres on the African nation – and proceeds bankroll conflict between the army and paramilitary ...
Vending Times4d
Coca-Cola updates packaging with 'Recycle Me Again' message
Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...
Yahoo Finance28d
Coca-Cola Insiders Sell US$26m Of Stock, Possibly Signalling Caution
The last three months saw significant insider selling at Coca-Cola. In total, Executive VP and Global General Counsel Monica Douglas dumped US$698k worth of shares in that time, and we didn't ...
SLMG to invest $1 billion in Coca-Cola Expansion
SLMG Beverages Pvt. Ltd plans to invest up to $1 billion by 2030 to expand production in Bihar and Uttar Pradesh. The Ladhani ...