King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...
The company, Japan’s largest beverage vending machine operator, is making the Coke ON Pass service available at 340,000 of all 880,000 Coca-Cola vending machines nationwide that are compatible ...