For decades, Coca-Cola has used polar bears to advertise and ... and they're the only major mascot in the soft drink company's long and storied history (unless you count Santa Claus, who has ...

both the history of Coke in Africa and my fieldwork suggest a far more complicated story. Coca-Cola is what it is today in Africa, I argue, because it became local. It bent to the will of Africans ...

New Coke was still on the market and remained so for 17 years, although it was renamed Coke II in 1990 before finally being ...

Interestingly, history shows Coca-Cola has been anything but neutral in its target marketing. Multiple studies document how the beverage giant has specifically targeted minority communities ...

Despite growing public scrutiny and legal challenges over its use of plastic, Coca-Cola appears to be moving backward on packaging sustainability. Earlier this decade, the soda giant publicly ...

As its name suggests, World of Coca-Cola is a museum dedicated entirely to the famous soda. Visits to the two-level facility begin with exhibits on the drink's history, its role in pop culture and ...

Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan. It is keen to cash in on the country's growing ...