People / Bridget Annear Patagonia, a manufacturer of upscale outdoor clothing, is known for ... to tout its own long-lasting wares. The marketing strategy led to the company’s running an ...

H&M CEO Daniel Erver emphasizes the need to enhance quality and trendiness of their clothing to stay competitive in the ...

Marketing leaders act like conductors, with the whole organization as their orchestra. They set a shared vision of customers ...

Store cafes have long been a key part of retail strategy for fashion houses who want to create all-encompassing lifestyle offerings. However, what began as a way to make a brand more accessible and ...