Kate Spade, after all, rewrote accessory history with the square-shaped nylon Sam bag's debut in 1993. Decades after Gwyneth Paltrow and the Olsen twins were among its earliest '90s-era adopters, 2025 stars like Nicola Coughlan, Gabrielle Union, and Ayo Edebiri are still toting the Sam bag in earnest.

In 10 days, the retailer will drop a 300-piece limited-edition collection with the Tapestry-owned brand, known for its bright colors and prints.

When the Target x Kate Spade collaboration hits shelves on April 12 after two years in the making, lunge for the bags first. There will be a lot of brightly-colored pieces to sift through—more than 300,