it’s become more and more difficult to discern truly clean beauty products from their greenwashed counterparts — those simply relying on terms like “natural” in the title or pastel-y ...

These 14 brands are making some of the best natural skin care brands on the market. Did your favorite make the cut?

As spring approaches, it's the perfect time to refresh your skincare routine with products that not only enhance your natural ...

"I still like to make it glam a little bit." The post 11 Products Autumn Thompkins Has In Her Makeup Bag To Achieve Her Clean ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Girlyish Skincare is changing how teens and tweens are doing skincare with its easy, safe, and dermatologist-recommended ...

Root Apothecary, a fast-growing skincare brand, has been named the Best Tallow-Based Skincare Brand of 2025, reinforcing its ...

The skincare brand is perhaps best known for its anti-aging wands, which model Christie Brinkley called one of her best ...