Formulation, which determines how effective a product is and what its ingredients actually do to your hair. Clarifying shampoos ... but also some of the natural oils that keep the hair moisturized ...

Essentially, you allow your natural scalp and hair oils to replenish ... Both Olaplex and users of the clarifying shampoo recommend pairing it with the conditioner, Olaplex No. 5, for best results.

According to celebrity colorists, the popular misconception that those of us with color-treated locks should avoid clarifying shampoos like the plague is 100 percent false. Managing Editor ...

The starting lineup includes a clarifying ... hair ingredients. A hydrating shampoo follows, to ensure the hair retains as much hydration, elasticity, and shine as possible. A hydrating ...

Twisting sections of hair around the brush to create a spiral will guide the hair to take its natural shape ... with the ...

Working a detox shampoo into your hair care routine ... “A deeply hydrating conditioner is ideal,” Temur says. “Since clarifying shampoos can remove natural oils and cause dryness, adding ...