He's given many of his umbrella products poetic names to attract younger customers who are fans of traditional Chinese ...

They spread oil on paper and made waterproof umbrellas. They glued it to the walls and invented wallpaper. The Chinese even made toilet paper! Ask the children to describe in their own words what they ...

Zhou Le (second from left) introduces traditional oil-paper umbrella making to senior residents at a community in Xiangtan, Hunan province. [Photo provided to China Daily] A young entrepreneur ...