Despite rebranding as a popular seafood menu item, the recipe and appearance of the snack aren't changing ... vice president ...

Despite rebranding as a popular seafood menu item, the recipe and appearance of the snack aren’t ... vice president of ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience.

Goldfish Crackers has just rolled out the dumbest stunt of the year. The snack for toddlers is temporarily rebranding itself ...

Goldfish crackers are temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack ...

Practically everyone loves Goldfish, but will people still love the smiling snack after it's renamed? Here's why the classic ...

Chilean sea bass isn't bass at all but a cold water species called Patagonian toothfish. After marketers renamed it the more appealing "Chilean sea bass" in the 1980s, it took off on restaurant menus.

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Indulge in a gourmet meal with our Chilean sea bass recipe. Cook this tender and flavorful fish like a pro. Created by Chef ...

Kendell Seafood Imports is suing Mark Foods, alleging it interfered with a contract it had with Chilean Sea Bass Inc.

Concerned about odors and splatters? This simple dinner, infused with a silky scallion oil, is ready to allay any worries.