and adapted the pattern for his cars' nameplate. That's the version the late Durant himself told. The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C.

Even though it's pretty immediately clear the Chevrolet Malibu isn't coming back, a rumor is implying that the Malibu will ...

Their first car was the Classic Six that entered production a year later. In 1914, After Louis Chevrolet left the company, Durant created what has become the brand’s logo ever since: the bowtie.