CHELSEA have trademarked a new crest and have staked their claim as “London’s true club”. The new badge, which will NOT replace the current one, features the iconic blue lion

To celebrate the club's 120th anniversary, Chelsea are set to unveil a brand-new badge that is bound to cause a stir among fans of their London rivals - including Tottenham, Arsenal, and West Ham. The Blues will reach the milestone early next year,

Chelsea will be showing off a new badge for their 120th anniversary year as part of their branding process of being ‘London’s true club’. The Blues were founded in 1905 so next year will be the 120th anniversary of the west London club.

While supporters of Arsenal, Tottenham, and their other capital counterparts may challenge that claim, Chelsea are making plans to mark their upcoming milestone in March.