There are many new ways to generate sales leads today, but direct mail remains one of the most powerful lead-generation tools. Even successful online businesses are discovering that direct mail is ...

In a previous post I promised to share the really simple and powerful method for placing small bets on marketing and promotion ... It is an integral tool of the System of Profound Knowledge ...

When Candice Smith started experimenting with ChatGPT for marketing her public-relations agency, French Press PR, she found that common ways other people were using the tool didn't resonate with her.