In one study, nearly two-thirds of respondents said they're more "likely to continue dating someone with premium vs flimsy TP ...

Charmin knows that when it comes to dating, first impressions matter – even in the bathroom. Ahead of Valentine’s Day, Charmin Ultra Soft Smooth Tear ...

When it comes to how you hang the toilet paper in your bathroom, much of it depends on how you were raised. If you were ...

I can confirm the upgraded Charmin Ultra Soft Toilet Paper has absolutely nothing ... what I thought to be the same six-pack of ultra-soft tissue I regularly buy from one of New York City ...

Charmin Smooth Tear's "patented scalloped edge" solves "consumers' #1 complaint to our call centers over the years," ...

Attorneys say the eco-friendly marketing and promotion of Charmin toilet paper intentionally targets consumers hoping to make environmentally conscious purchases, all for the benefit of P&G ...

“We want to offer everyone a more enjoyable go and are excited about the role Charmin Ultra Soft Smooth Tear can play!” Nearly half (41%) consider flimsy toilet paper to be one their biggest ...

To (hopefully) put the argument to rest, we took it to the experts at Charmin—because who better to ask how to hang toilet paper than an actual TP brand? After all, there has to be a ...