Additionally, giving users choices on how to buy small-ticket products such as toilet paper via their handsets is a smart initiative that can lead to either online or in-store sales for Charmin.

Rebranding Charmin describes the challenge faced by SCA Hygiene Products when it purchased the European rights to Charmin toilet tissue from Procter & Gamble. The conditions of sale included changing ...

Today, most aisles are flush with plenty of toilet paper. But because of where and how Charmin toilet paper is made, the rapidly changing geopolitical climate could once again make it harder than ...