Procter & Gamble's largest toilet-paper rolls are getting even bigger. The company has dropped the smallest size of the Charmin Forever Roll, which was about two times the size of a regular roll ...

as Charmin fans who were flushed with pride at having won free toilet paper for a year suddenly found their wins had been wiped away, and their super supply of Super Mega rolls had been replaced ...

P&G senior scientist at Charmin. But personal preference is not the only factor that goes into it. Ease plays the biggest factor in hanging your TP so the toilet paper folds over the roll.