OVERLAND PARK, KANSAS, US — Robert W. Hatch, founder of Cereal Ingredients, Inc. (now CII) and a former executive for General ...

Froot Loops cereal have landed at the center of a political battle over artificial ingredients linked to cancer. There have been growing calls for the colorful hoops to be stripped of synthetic ...

This hot cereal is a cardiologist favorite. It contains fiber, vitamins and minerals, and studies associate it with lowering ...

General Mills is partnering with Totino's for a mashup product that is so wacky it just might work: pizza-flavored cereal. In ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.