Centrum Silver’s age-adjusted formula includes 24 essential micronutrients that promote heart health, support brain function ...

The vitamin supplement market is highly competitive and the majority of advertising uses visual media, including Centrums key competitor which, at the time of this campaign, was also on TV and press.

First, ConsumerLab.com, a watchdog of the supplement industry, found that more than half of the 21 multis it tested had too much (or too little) of certain vitamins -- or had been ...

Tapping India's growing Multivitamin category which has seen a surge post Covid by driving awareness for multivitamin intake. Drive penetration in the category which is fragmented across new-age D2C ...