Tropicana also narrowed the label to fit the more compact bottle. OJ fans were frustrated about the new look and protested that Tropicana was ripping them off by selling smaller bottles.

It’s adding up to a disaster for Tropicana orange juice ... Consumer trends have also hurt OJ. Customers are replacing orange juice with teas, sparkling water, sports drinks, energy drinks ...

And, on top of all that, consumers are watching their sugar intake. It’s adding up to a disaster for Tropicana orange juice. Tropicana, founded in 1947 by an immigrant from Sicily who developed ...