"I’ve been using their hair lightening spray for as long as I can remember. When they came out with purple shampoo and conditioner, it seemed like the obvious choice to keep my hair looking ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

“Mix the shampoo with regular shampoo and see how the result is,” says O’Connor. “If you want more, you can always use all or more purple and less to non-regular shampoo.” Once you get ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.