While no one but the Campari Group, which exclusively produces the liqueur, knows its ingredients, its flavors evoke orange peel, wood, and a complex blend of herbs. The liquid's bright ...

If you’re unfamiliar with it, Campari is a bitter Italian liqueur known for its bright ... and cascarilla. But the true recipe isn’t revealed to the general public with only a few people ...

Aperol Spritz fever took hold this summer - but there’s more to a spritz than the bright orange beverage, as these recipes will teach ... an aperitivo (such as Campari or Aperol), sparkling ...

Customer acquisition costs would increase if large competitors make bigger moves into the bitter liqueur category. Campari's portfolio is relatively narrow, and the strategy to reduce ...