Collis, David J. "Cadbury Schweppes: Capturing Confectionery (TN) (A), (B), (C), and (D)." Harvard Business School Teaching Note 713-413, January 2013.
Diet Rite was purchased by Cadbury Schweppes Americas Beverages in 2000. Later that year a reformulated Diet Rite was released that had no carbohydrates, calories, caffeine, sugar, or sodium. The Coca ...
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