In the first three and half years of NIL, the majority of athletes' brand partnerships have been traditional transactions - compensation in exchange for social media or marketing promotion ...

Whether you're looking for ultimate focus or just a buzz, gamer-focused energy drinks can deliver a tasty punch. Or not. I tried them all so you don't have to.

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new multi-year partnership with Nutrabolt®, naming C4 Energy®, one of the fastest growing ...

It is surprisingly subtle for a blue raspberry energy drink. C4 actually sells a punchier version of this classic flavor in ...

The energy drinks feature packaging that changes colors when cold and ready to drink. The Frost Collection from Nutrabolt, owner of preworkout brand C4, features what the company calls "a first-of ...

NIL powerhouse brand C4 Energy has worked with major names in the college football space - from now-NFL stars CJ Stroud and Bijan Robinson to current draft prospects Cam Ward and Quinn Ewers ...