NYX Professional Makeup enters the gamer world with its latest collaboration. The beauty brand partnered with "A Minecraft ...
Brand-new Cheeky Mob Blush Balms in three pixel-perfect buildable shades.
which aimed to bring awareness to anti-LGBTQIA+ bullying in the online gaming world; and creating the "House of NYX Professional Makeup" virtual storefront in iHeartLand on Roblox. The NYX ...
Watkins discussed why she partnered with NYX and her relationship with makeup ahead of the video campaign launch.