“It’s becoming difficult for not just foreigners to buy matcha, but also Japanese people who come to Kyoto,” she says. The ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Japan might be world-famous for its traditional food, but these days it’s becoming just as well known for innovative sweets. Now, there’s a new store called Mikuriya that’s set to steal the limelight ...

For a less expensive, highly accessible matcha powder, Ayaka Ando, founder and chef of New York City’s Tadaima, believes Ito En is a solid choice. “It’s easy to buy,” she says ...

But not all matcha is the same. Matcha at its highest quality is referred to as ceremonial-grade, because of the central role it plays in Japanese tea ceremonies. And while this bright green ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today's Big Take Asia Podcast, host K. Oanh Ha talks ...

Last year, the global demand for matcha put an unprecedented strain on Japan’s tea industry, and it’s likely to happen again. Murmurs of the “matcha shortage” have been circulating since ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...