The UK watchdog has proposed changes including NHS-branded formula milk and allowing parents to use loyalty points and gift vouchers to buy baby formula Regulators have called for big changes in the ...

Parents should be allowed to buy baby milk in supermarkets using loyalty points and vouchers, the competition regulator has said following a probe into the market. Restrictions on price promotions ...

It also recommended extending the ban on advertising to include follow-on formula, and allowing parents to use vouchers and loyalty points to buy infant formula. Image: A shelf sign saying all ...